![]() However, it is starting to be installed in many computers across campus, so I thought I could specify it as part of the font stack, and if people had Gotham installed, they would see Gotham, and if not, they’d see Arial (as suggested by the Positioning Guide). Delivering Gotham using is expressly forbidden. ![]() The biggest hurdle for using Gotham on the web is that it’s not a standard installed font, and legally we can only allow it to be used in static images or with sIFR (providing we allocate licenses to the web servers that are hosting pages using the font), which effectively limits it to use in headlines, not body copy. In the future, we might stay away from it due to licensing restrictions and technical limitations, or even as a simple design choice. At the moment, that’s largely because there’s a big redesign project in the works, and no one wants to make major changes until that’s finalized. ![]() Clearly, the readers would perceive a difference in font sizes (you could even use a bold font for the capitals and a regular smaller font for the lowercase), but each glyph would. Recently at work, we’ve started using the font Gotham for most publications. Another option would be to use 'small' capital letters instead of lowercase letters (check out a font like 'bank gothic' or 'Copperplate' to understand what I mean). ![]()
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